E-Commerce Store Builders for Apparel Brands

Shopify

shopify.com

The most common e-commerce platform for launching an independent t-shirt brand, with deep POD app support.

Wix

wix.com

Hosted website builder with e-commerce features, popular with small apparel brands prioritizing design.

BigCommerce

bigcommerce.com

E-commerce platform aimed at growing merchants, with wide third-party integrations for apparel sellers.

Big Cartel

bigcartel.com

Simple, artist-focused store builder popular with independent t-shirt and merch creators.

WooCommerce

woocommerce.com

Open-source e-commerce plugin for WordPress, used by apparel brands that want full control of their store.